BRAND HEART MATTERS: A Gift That Put A Smile On Our Face!
A few days back Ujala Cygnus received a surprise gift that put a huge smile on every face that saw it. As a brand, one takes praise and brickbats in one’s stride, but this was different because it meant so much more. Here’s the story of why it is so special.In the thick of the pandemic, when the world was shrouded in uncertainty and fear, Ujala Cygnus personnel stood firm on the front lines, battling tirelessly against an invisible enemy, and against all odds. Each member of our healthcare team worked round the clock to save lives and bring solace to those in need.At Ujala Cygnus, the ethos has always been simple: the patient always comes first – no matter who the patient, what her social or economic status. Every action, every decision we made (and make) was guided by this principle.
It’s been a couple of years now, and down the chaos and challenges faced by our frontline warriors and care-givers, while most of us have moved on with our lives, a ‘gift’ from CREA INDIA popped up on the social media that warmed the hearts of everyone at Ujala Cygnus.
A beautifully illustrated comic book, with a moving narrative that depicts Ujala Cygnus’ and Dr Shuchin Bajaj’s (our Founding Director) timely intervention and unwavering support during the darkest days of the pandemic.
CREA INDIA’s gesture speaks volumes about the values shared between the two organisations.
As we scroll through the pages, we feel a profound sense of validation and appreciation. Here is tangible proof that our efforts have not gone unnoticed, and that our sacrifices have made a difference.
For Ujala Cygnus, the gift is more than just a token of gratitude; it is a symbol of genuine love and human connect in a time of unprecedented isolation. It reaffirms our belief that true success lies not in accolades or recognition, but in the meaningful impact we make on the lives of others.
We share this story as a shoutout to every brand with its heart in the right place, and as a big thank you to CREA INDIA.
